Transformation of strawberry with 35S: FaMYB10 elevates anthocyanin synthesis. Cultivated strawberry was transformed with 35S:FaMYB10. Visible reddening was seen in leaves (A; WT on right) and roots (B; WT on right), and in flowers (C; WT on right). Fruits showed red seeds and elevated anthocyanin (D; transgenic top photos, WT below). Extracted pigment was anthocyanin and increased in all lines (E). Error bars are the SE for four replicate extracts per line.